Multiple Choice
Which of the following is a characteristic of a marketing objective?
A) It is consistent with both business-unit and corporate strategy.
B) It is a verbal agreement, not in writing.
C) It is not written in measurable terms.
D) It does not specify a time frame for its accomplishment.
E) It clearly identifies how marketing strategy will be implemented.
Correct Answer:
Verified
Correct Answer:
Verified
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