JC Penney Is Presently Involved in a Process of Assessing

Multiple Choice

J.C. Penney is presently involved in a process of assessing marketing opportunities and resources, determining marketing objectives, re-defining marketing strategies, and developing guidelines for implementation and control. Thus, J.C. Penney is involved in

A) strategic analysis.
B) marketing planning.
C) marketing management.
D) marketing.
E) market organization.