Multiple Choice
The undifferentiated targeting strategy for finding a target market will likely not be successful if
A) product positioning is needed.
B) the firm defines the total market as its target market.
C) people within the market have heterogeneous needs.
D) people within the market have homogeneous needs.
E) the firm is capable of developing a single marketing mix that satisfies all people's needs.
Correct Answer:
Verified
Correct Answer:
Verified
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