A Business Advantage of the Concentrated Targeting Strategy for Any

Multiple Choice

A business advantage of the concentrated targeting strategy for any company is that it

A) requires less market research and information.
B) requires less intensive analysis of customers' characteristics and needs.
C) allows a firm to utilize all of its production capacity.
D) maintains the firm's flexibility in moving into other market segments.
E) allows a firm to develop a special marketing mix for a single market segment.