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    Exam 6: Target Markets, Segmentation and Evaluation
  5. Question
    Age, Rate of Product Use, Location, and Gender Are All
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Age, Rate of Product Use, Location, and Gender Are All

Question 10

Question 10

Multiple Choice

Age, rate of product use, location, and gender are all examples of common


A) demographic variables.
B) geographic characteristics.
C) targeting strategies.
D) psychographic variables.
E) segmentation variables.

Correct Answer:

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