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    Exam 6: Target Markets, Segmentation and Evaluation
  5. Question
    A Market Is a Group of People Who, as Individuals
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A Market Is a Group of People Who, as Individuals

Question 50

Question 50

True/False

A market is a group of people who, as individuals, have needs for products in a product class and have the ability, willingness, and authority to purchase such products.

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