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    Exam 19: Pricing Concepts
  5. Question
    What a Price Means or What It Communicates to Customers
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What a Price Means or What It Communicates to Customers

Question 19

Question 19

Multiple Choice

What a price means or what it communicates to customers is called


A) reference.
B) response.
C) interpretation.
D) internalization.
E) signaling.

Correct Answer:

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