If Wrigley Set Its Pricing Objective as Attaining 38 Percent

Multiple Choice

If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

A) Statement of demand elasticities
B) Identification of cost structure
C) Breakeven analysis
D) Identification of a time period for accomplishment
E) Establishment of a subsequent pricing policy