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Nabisco Is Considering Two Pricing Objectives

Question 4

Multiple Choice

Nabisco is considering two pricing objectives. The first is to sell one out of every three crackers consumed in the world, an objective based on _______; the second is to meet, but not beat, competitor's prices of cookie products, which is a _____ objective.


A) cash flow; market share
B) market share; cash flow
C) survival; status quo
D) market share; survival
E) market share; status quo.

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