Market Share as a Marketing Metric Refers To

Multiple Choice

Market share as a marketing metric refers to:

A) an organisation's marketing cost divided by the total units sold in a time period.
B) an organisation's sales as a percentage of total sales volume in a specific industry, market or product area.
C) an organisation's total sales in dollar terms in a specific industry, market or product area.
D) the number of purchasers in a product category as a percentage of the total target market.
E) sales volume expressed in unit quantities rather than dollars.