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    Marketing
  4. Exam
    Exam 15: Marketing Planning, Implementation and Evaluation
  5. Question
    Why Should Companies Evaluate Their Marketing Performance
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Why Should Companies Evaluate Their Marketing Performance

Question 6

Question 6

Multiple Choice

Why should companies evaluate their marketing performance?


A) To build further understanding of the market.
B) To refine the marketing program.
C) To improve future performance.
D) All of the options listed.

Correct Answer:

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