Multiple Choice
Which of the following would best describe an opinion leader from a marketing perspective?
A) A person of high standing in the community.
B) A reference group member who provides relevant and influential advice.
C) A family member.
D) Media commentators who have a large audience.
E) The habits of a person from the same culture and social class as the individual.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Which of these is defined as a
Q14: Community initiatives such as think! (WACFL), and
Q15: The term used to describe the individual's
Q16: Consumer behaviour is the analysis of the
Q17: The influence of children on their parents'
Q19: Which of the following statements is correct?<br>A)
Q20: While shopping for a pair of jeans,
Q21: A teenager purchases clothing that will enable
Q22: An individual who considers themselves an 'Emo'
Q23: On a continuum, which of the following