Multiple Choice
Which of the following statements is correct?
A) Cognitive dissonance occurs when a purchaser has second thoughts or doubts about a purchase they have made.
B) Cognitive dissonance occurs in the post-purchase evaluation stage of consumer decision-making.
C) Cognitive dissonance is more likely to occur with expensive products.
D) Cognitive dissonance is more likely to occur with high involvement products.
E) All of the options listed.
Correct Answer:

Verified
Correct Answer:
Verified
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