Demographic Characteristics Are Often the Best Indicators of Consumer Behaviour

Multiple Choice

Demographic characteristics are often the best indicators of consumer behaviour. They are also easy to measure and define. Whilst doing some market research into your customer base, the demographic characteristics you ask about include:

A) lifestyle, age, and personality.
B) age, education level, and income.
C) personality, income, and age.
D) income, age, and lifestyle.
E) None of the options listed.