Multiple Choice
When deciding where to go for your next holiday, you ask your Facebook friends to suggest possible destinations, relying on their 'word of mouth' feedback. In which stage of the consumer decision making process does 'word of mouth' information have the most influence?
A) Need/want recognition.
B) Information search.
C) Evaluation of options.
D) Purchase.
E) Post-purchase evaluation.
Correct Answer:
Verified
Correct Answer:
Verified
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