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The Consumer Decision Making Process Is Defined as the Process

Question 4

Multiple Choice

The consumer decision making process is defined as the process of ________ recognition, information search, evaluation of ________, and ________ and post-purchase evaluation that are common to most consumer buying decisions.


A) need/want, options, purchase
B) problem, opinions, purchase
C) need/want, opinions, analytical
D) problem, options, post-purchase

Correct Answer:

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