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  3. Study Set
    Integrated Marketing Communications
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    Exam 1: Targeting, Internet Advertising, Signage and Point-Of-Purchase Communications and Facilitating the Success of New Brands
  5. Question
    ____ Is Developing Ways to Determine the Demographic Characteristics of Outdoor
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____ Is Developing Ways to Determine the Demographic Characteristics of Outdoor

Question 4

Question 4

Multiple Choice

____ is developing ways to determine the demographic characteristics of outdoor audiences.


A) Mediamark Research Company
B) Nielsen Media Research
C) Buzzone Research
D) Starch Media Research
E) New Media Research

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