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  2. Topic
    Business
  3. Study Set
    Integrated Marketing Communications
  4. Exam
    Exam 1: Targeting, Internet Advertising, Signage and Point-Of-Purchase Communications and Facilitating the Success of New Brands
  5. Question
    ____ Is Simply the Use of the Internet for Sending
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____ Is Simply the Use of the Internet for Sending

Question 5

Question 5

Multiple Choice

____ is simply the use of the Internet for sending commercial messages to recipients.


A) Web-mail advertising
B) Search engine advertising
C) E-mail advertising
D) Click-through advertising
E) Action advertising

Correct Answer:

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