What Are the Main Areas and Considerations of the Marketing

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The Answer is The marketing mix can be thought of as the four Ps.
• Product considerations: Quality, reliability, branding, packaging, after- sales service.
• Pricing considerations: Product's basic price in relation to those of competitors' products, opportunities for practising price discrimination, offering discounts to particular customers, adjusting the terms of payment for the product (e.g. credit).
• Place considerations: Product's distribution network, location of business's retail outlets, warehouse facilities, shipping facilities.
• Promotion considerations: Amount and type of advertising the business should use, promotion issues including selling techniques, special offers, trial discounts, other public relations 'gimmicks'.

What Are the Main Areas and Considerations of the Marketing

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What Are the Main Areas and Considerations of the Marketing

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Correct Answer:
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