Tosh Marketing Group Wants to Identify Customers Who Are Likely

Multiple Choice

Tosh Marketing Group wants to identify customers who are likely to purchase high-end appliances for a new marketing campaign. After collecting data from recent customers, the following plot was created showing age and spend variables with 3 distinct clusters. Which cluster offers the best target with the highest spend for marketing materials?

A) The lower-left cluster reflects the younger age range and should be the target of the marketing.
B) The upper-middle cluster reflects a higher spend for appliances versus the lower-left and far-right clusters.
C) The far-right cluster is in the middle and the highest spend for appliances.
D) Both the upper-middle cluster and the lower-left cluster are the highest spends for appliances.