Sara Is a Marketing Analysis Manager for a Top Cereal

Multiple Choice

Sara is a marketing analysis manager for a top cereal producer. Part of her job is to review product sales to grocery chains and if the contracted product shelf placement is the optimal location to maximize sales. Because of the large data sets, she is only interested in creating a small number of clusters to view the results. What type of clustering method would work best?

A) hierarchical clustering
B) agglomerative clustering
C) divisive clustering
D) k-means clustering