The Corner Market Is Using 1,750 Transactions on Item Purchases

Multiple Choice

The Corner Market is using 1,750 transactions on item purchases for analysis. Based on initial results, the manager noticed eggs and potato chips were frequently in the same transactions. After calculating the confidence and the expected confidence on the data, 0.44 and 0.61 respectively, they want to run a lift ratio to ensure there is a positive association. Calculate the lift ratio and determine if the association is positive or negative.

A) 0.7213, positive number, positive association
B) 0.7213, under one, negative association
C) 1.386, over one, positive association
D) -1.386, negative number, negative association