Multiple Choice
Amazon uses searches and items purchased to create future product marketing recommendations. Additionally, demographics drive additional potential products to be recommended. To do this, what type of market basket analysis is used?
A) Information Rule
B) Supervised Data Analysis
C) Association Rule
D) k-mean
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Martin wants to understand the strength of
Q37: k-means clustering algorithm can be summarized as
Q38: In reviewing purchases at Costco on a
Q39: When using R, after the data is
Q40: Of the following options, which is not
Q42: Of 6,200 total transactions, 1,470 transactions are
Q43: Based on the following table, what is
Q44: Martin wants to use Gower's coefficient to
Q45: Sara is a marketing analysis manager for
Q46: Using the following transactions, what is the