Question 1

Beth Bobson wants to develop a composite measure of how employees feel about a new corporate name and logo. She uses a measure where employees note their feelings on a continuum between two extremes. The polar extremes are labeled and refer to general evaluative adjectives. Which of the following is she using?

Accepted Answer

A)   Guttman scale
B)   Bogardus Social Distance Scale
C)   an index
D)   semantic differential
E)   Likert scale D

Question 2

Talk about:
-operationalization

Accepted Answer

The process of moving from the conceptual definition of a construct to a set of specific activities or measures that allows a researcher to observe it empirically (i.e., its operational definition).

Question 3

Talk about:
-reliability

Accepted Answer

The dependability or consistency of the measure of a variable.

Question 4

Use the letters marking parts of the diagram of the measurement process to identify the following parts. 
 
-Conceptual definition of the dependent variable:

Accepted Answer

A)   K
B)   G
C)   B
D)   A
E)   C

Question 5

Talk about:
-conceptual definition

Accepted Answer

The answer of Talk about:
-conceptual definition...

Question 6

Talk about:
-continuous variables

Accepted Answer

The answer of Talk about:
-continuous variables...

Question 7

Talk about:
-unidimensionality

Accepted Answer

The answer of Talk about:
-unidimensionality...

Question 8

Talk about:
-criterion validity

Accepted Answer

The answer of Talk about:
-criterion validity...

Question 9

Talk about:
-multiple indicators

Accepted Answer

The answer of Talk about:
-multiple indicators...

Question 10

Kim Jae-On said his measure of community had unidimensionality. This means

Accepted Answer

A)   the independent variable causes the dependent variable, and vice versa.
B)   it only measures one thing or a single construct.
C)   the unit of analysis is the individual.
D)   measures are divided by a common base so that comparison is possible.
E)   it measures something across different time periods.

Question 11

How does a researcher use the conceptual definition of a construct in operationalization and conceptualization?

Accepted Answer

The answer of How does a researcher use the conceptual...

Question 12

Talk about:
-empirical hypothesis

Accepted Answer

The answer of Talk about:
-empirical hypothesis...

Question 13

Talk about:
-operational definition

Accepted Answer

The answer of Talk about:
-operational definition...

Question 14

Talk about:
-concurrent validity

Accepted Answer

The answer of Talk about:
-concurrent validity...

Question 15

Talk about:
-Semantic differential

Accepted Answer

The answer of Talk about:
-Semantic differential...

Question 16

Jack Jackson, owner of the Jackson Automobile Supermarket, wanted to find out the kinds of cars to push to graduating college students. He asked 100 college seniors to rate ten aspects of 11 models his dealership sold: style, fuel economy, engineering, safety, performance, prestige, comfort, price, selection or options, and interior size. Each car was rated on the ten aspects from 0 (poor) to 5 (excellent). Each student also rated the importance of each aspect (1 = unimportant, 2 = moderate importance, 3 = very important). Then each aspect rating was weighed (multiplied) by its importance rating. Next, everything was added together for a score. Each car received a score of 0 to 150. After calculating the information and reviewing the results, Jack focused on selling cars with scores of 80 and higher to graduating students. What measurement technique did Jack use in his study?

Accepted Answer

A)   semantic differential
B)   Bogardus Social Distance Scale
C)   Likert scale
D)   Hawthorne scale
E)   an index

Question 17

Talk about:
-measurement validity

Accepted Answer

The answer of Talk about:
-measurement validity...

Question 18

Talk about:
-scale

Accepted Answer

The answer of Talk about:
-scale...

Question 19

Talk about:
-external validity

Accepted Answer

The answer of Talk about:
-external validity...

Question 20

Anthony DeGrassi asked 200 students about individual forms of physical exercise they have seriously tried. He asked questions about: (1) bicycling, (2) swimming, (3) jogging/long-distance running, and (4) weight training [free-weights or exercise machines]. When he looked at the results he found that a large majority of those who tried weight training previously had tried bicycling, swimming, and jogging. At the same time, joggers usually had tried swimming and bicycling, but not weight lifting. Also, many of those who bicycle had never tried any other form of exercise listed. With this type of result, what scaling technique should you recommend he use to organize the information?

Accepted Answer

A)   Borgadus Social Distance Scale
B)   semantic differential
C)   Harrison's scale
D)   Likert scale
E)   Guttman scaling

Exam 5: Qualitative and Quantitative Measurement

Talk about: -operationalization

Talk about: -reliability

Use the letters marking parts of the diagram of the measurement process to identify the following parts. -Conceptual definition of the dependent variable:

Talk about: -conceptual definition

Talk about: -continuous variables

Talk about: -unidimensionality

Talk about: -criterion validity

Talk about: -multiple indicators

Kim Jae-On said his measure of community had unidimensionality. This means

How does a researcher use the conceptual definition of a construct in operationalization and conceptualization?

Talk about: -empirical hypothesis

Talk about: -operational definition

Talk about: -concurrent validity

Talk about: -Semantic differential

Talk about: -measurement validity

Talk about: -scale

Talk about: -external validity