After Completing a SWOT Analysis, a Company Begins to Set

Multiple Choice

After completing a SWOT analysis, a company begins to set its strategy to advance from its current position. Porter describes a strategy spectrum whereby a company has two choices: cost leadership and product differentiation. Which of the following is a company who has selected a cost leadership strategy?

A) Beauty You is a salon that specializes in trendy haircuts tailored to each client.
B) Cost Mart is a big box store that sells items at the cheapest price in town.
C) Itsy is an online marketplace where vendors sell unique handmade items.
D) Oldies is a vintage car dealership that sells high-end vintage vehicles.