In Addition to Porter's Five Forces and Related Strategy Spectrum

Multiple Choice

In addition to Porter's Five Forces and related strategy spectrum, a company could choose to use the complementary framework of customer value proposition. This method requires that each company make a choice between operational excellence and product leadership. Which of the following represents the mix of items that a company should detail under the framework of customer value proposition?

A) Image, Relationship, Services, Prices, Profits
B) Prices, Services, Profits, Relationship, Products
C) Products, Services, Prices, Image, Power
D) Services, Prices, Image, Products, Relationship