The Accounting Department of Stryker Inc

Multiple Choice

The accounting department of Stryker Inc. is putting together a financial analysis for management. They are focusing on performance measures and pulled together information from the two most recent years. If the accounting department wants to focus solely on financial measures, then how would you respond?

A) This is a great idea since a company's numerical performance plays a larger part in its success or failure than nonfinancial measures do.
B) This is a great idea since the numbers and stories tell management about everything going on with the company.
C) This is not a great idea since nonfinancial measures provide a much clearer and more accurate picture of how a company performed during the period under review.
D) This is not a great idea since one form of measurement alone may not be enough to paint a complete picture of the company's performance.