A Small Textile Manufacturer Just Completed Their Balanced Scorecard (BSC)

Multiple Choice

A small textile manufacturer just completed their balanced scorecard (BSC) for the upcoming year. After evaluating feedback from customers and employees, they have decided to focus their efforts on several areas. If the company wishes to improve employee satisfaction, then which of the following pairs would be the most effective initiative and the best measure to use?

A) Initiative: Conduct an employee satisfaction survey; and Measure: Average employee satisfaction rating
B) Initiative: Conduct an employee satisfaction survey; and Measure: Employee turnover
C) Initiative: Hire an experienced manager; and Measure: Average employee satisfaction rating
D) Initiative: Hire an experienced manager; and Measure: Employee turnover