Multiple Choice
Which of the following is a characteristic of price makers?
A) Customers see real or perceived differentiated quality/innovation in the product/service.
B) Firms must carefully control costs of the product/services since the price cannot be easily adjusted.
C) Competition exists in the market for comparable product/service with firms striving for market leadership.
D) Customers see little differentiation in the product/service being offered.
Correct Answer:

Verified
Correct Answer:
Verified
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