Which of the Following Statements Is Correct Regarding Price, Products

Multiple Choice

Which of the following statements is correct regarding price, products, and competitors?

A) A product or service only has to appeal to the customer in terms of price, not in terms of quality or characteristics.
B) It is only necessary to know pricing and product strategies, and not competitor strategies.
C) It is important to know not only pricing and product strategies, but also to know your competitors' strategies for controlling costs and knowing customers.
D) If a product is priced too low, sales will increase dramatically.