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    Exam 16: The Art and Science of Pricing to Optimize Revenue
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    In Setting a Target Profit, Companies Set the Target Rate
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In Setting a Target Profit, Companies Set the Target Rate

Question 1

Question 1

Multiple Choice

In setting a target profit, companies set the target rate of return


A) using the same bases.
B) to cover only internal benchmarks.
C) to cover only external benchmarks.
D) to cover both internal and external benchmarks.

Correct Answer:

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