Monica Has Been Working with Her IT Department to Capture

Multiple Choice

Monica has been working with her IT department to capture user data from online profiles potential customers create on the company's website. Monica is working on a project to build internal customer profiles so that they can tailor offers and target emails to unique preferences. After she receives an Excel document, she realizes that there appear to be some erroneous records and duplicate entries and that some required fields are blank. What stage of the data cleaning process will correct these errors?

A) The rinse cycle since these appear to be mid-level errors that will take a medium level of effort to correct.
B) The scrub cycle since these appear to be deeper errors that will necessitate a deeper study and one-at-a-time manual corrections.
C) The steam cycle since these appear to be errors of little concern and therefore can be left alone without impact.
D) The wash cycle since these appear to be obvious errors that will require minimum effort to correct.