Martha Is a Manager for a Florist

Essay

Martha is a manager for a florist. The company's owner has recently been talking about data analytics. Martha has heard the term before but is largely unfamiliar with it, so she asks for assistance from the accounting department. Assume you are the accounting manager, and you need to explain data analytics to Martha. What information would you share with her, and what would she need to know to be ready to do data analytics?