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    Essentials of Marketing
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    Exam 10: Distribution Strategies
  5. Question
    If a Manufacturer Sells Its Products Directly to Consumers Through
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If a Manufacturer Sells Its Products Directly to Consumers Through

Question 171

Question 171

True/False

If a manufacturer sells its products directly to consumers through a website and also through distributors who sell to retail stores, the manufacturer is using a dual channel of distribution.

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