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    Essentials of Marketing
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    Exam 10: Distribution Strategies
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    In Terms of Channel Power, Referent Power Is Based on an Anticipation
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In Terms of Channel Power, Referent Power Is Based on an Anticipation

Question 166

Question 166

True/False

In terms of channel power, referent power is based on an anticipation of special privileges, such as financial reward for a particular behavior.

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