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    Essentials of Marketing
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    Exam 10: Distribution Strategies
  5. Question
    Power That Is Exercised Over Channel Members Based on Anticipation
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Power That Is Exercised Over Channel Members Based on Anticipation

Question 142

Question 142

Multiple Choice

Power that is exercised over channel members based on anticipation of special privileges in exchange for desirable behavior is


A) reward power
B) coercive power
C) expert power
D) referent power

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