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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 10: Distribution Strategies
  5. Question
    Match the Statement Below with the Correct Term
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Match the Statement Below with the Correct Term

Question 144

Question 144

Multiple Choice

Match the statement below with the correct term:
-Power over other channel members based on experience and knowledge that a channel member possesses.


A) reward power
B) coercive power
C) expert power
D) referent power
E) legitimate power

Correct Answer:

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