Mass Marketing Involves

Multiple Choice

Mass marketing involves

A) the process of identifying consumers and/or markets for a specific product
B) identifying the product-related preferences of most consumers in order to target the product broadly to all consumers with the maximum likelihood of success
C) identifying consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix
D) a microanalysis of the customer and involves customer-specific marketing