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  3. Study Set
    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    The Positioning Approach That Communicates Information About Who Uses a Product
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The Positioning Approach That Communicates Information About Who Uses a Product

Question 37

Question 37

Short Answer

The positioning approach that communicates information about who uses a product is a(n) ____________________ positioning strategy.

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