Solved

Identifying Consumers Who Are Similar with Regard to Key Traits

Question 104

Multiple Choice

Identifying consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix is known as


A) micromarketing
B) segment marketing
C) mass marketing
D) market positioning

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q99: Multiattribute segmentation is a segmentation strategy based

Q100: The Hummer is targeted towards "outdoor, rugged"

Q101: Customizing a marketing message and the marketing

Q102: Segment marketing involves<br>A) the process of identifying

Q103: PRIZM describes each of their 62 clusters

Q105: If Virginia Eye Institute develops a series

Q106: Occasion segmentation is the process of identifying

Q107: When Skeeter positions its brand of boats

Q108: Few companies use only demographic variables in

Q109: Undifferentiated marketing<br>A) is the process of identifying