If Virginia Eye Institute Develops a Series of Advertisements to Develop

Multiple Choice

If Virginia Eye Institute develops a series of advertisements to develop awareness of LASIK eye surgery, they would be using a buyer-readiness stage segmentation strategy and targeting

A) consumers who are not aware of the product
B) consumers who use a competing brand
C) consumers who are aware of the product and may need it in the future
D) consumers who are aware of the product, but will never need it