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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Marketing Segmentation
  5. Question
    A Microanalysis of the Customer Involving Customer-Specific Marketing Is Known
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A Microanalysis of the Customer Involving Customer-Specific Marketing Is Known

Question 188

Question 188

Multiple Choice

A microanalysis of the customer involving customer-specific marketing is known as


A) micromarketing
B) segment marketing
C) mass marketing
D) segmentation

Correct Answer:

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