Multiple Choice
In determining the feasibility of producing low-rider jeans for adult women, Guess is investigating if adult women wearing low-rider jeans is a fashion that is here to stay or if it is just a short-term fad. This analysis is an example of assessing the _____ of the market segment considered.
A) measurability
B) substantiality
C) stability
D) actionability
Correct Answer:
Verified
Correct Answer:
Verified
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