Buyer-Readiness Segmentation Is the Process of Identifying Market Segments Based

Multiple Choice

Buyer-readiness segmentation is the process of identifying market segments based on

A) the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product
B) users of competitors' products, ex-users, potential users, first-time users, or regular users
C) the time or occasion when a product should be purchased or consumed
D) consumers' stage of readiness to purchase a particular product