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Match Characteristics of Each Group with the VALS Category

Question 125

Multiple Choice

Match characteristics of each group with the VALS category :
-Successful, sophisticated, and receptive to new technologies, their purchases reflect cultivated tastes for upscale products.


A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors

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