In Terms of Business Segmentation Using a Behavioral Segmentation Approach

Multiple Choice

In terms of business segmentation using a behavioral segmentation approach, the price-sensitive segment consists of

A) relatively sophisticated product users who believe that the user-provider relationship is very important
B) businesses looking for the lowest possible price
C) business customers who are very demanding and need extensive customer focus, placing considerable demands on suppliers while demanding low prices
D) customers who are prepared to pay higher-than-average prices for a product that is tailored to their specific needs