Multiple Choice
Match characteristics of each group with the VALS category :
-Conservative, conventional, and focusing on tradition, family, religion, and community, they prefer established brands, favoring American brands.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:
Verified
Correct Answer:
Verified
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