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Toyota, Daewoo, and Philips Advertise the Value of Their Products

Question 201

Multiple Choice

Toyota, Daewoo, and Philips advertise the value of their products. This is an example of _____ product positioning, which positions goods and services in terms of price and quality.


A) attribute/benefit
B) price/quality
C) use or application
D) product user

Correct Answer:

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