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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Marketing Segmentation
  5. Question
    The _____ Positioning Strategy Focuses on the Product User, Rather
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The _____ Positioning Strategy Focuses on the Product User, Rather

Question 50

Question 50

Multiple Choice

The _____ positioning strategy focuses on the product user, rather than on the product.


A) attribute/benefit
B) product class
C) use or application
D) product user

Correct Answer:

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