Multiple Choice
Match characteristics of each group with the VALS category :
-Goal-oriented, conservative, and committed to career and family, they favor established, prestige products that demonstrate success to peers.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:

Verified
Correct Answer:
Verified
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